In a recent study 82% of all Business Owners said their company had a sales process that was poorly defined, wasn’t being followed or they had no sales process at all.
A sales process is analogous to a professional basketball team playbook. Without a consistent offense, a consistent defense and a consistent agreed to set of plays, what you have are players who can’t put the ball in the hole because they just don’t know what their next move is. They become purely reactive to the opposing team, in this case the prospect!
Without a consistent and systematic approach towards sales you have lost all control over performance and productivity.
Is your sales team proactive and offensive in their business development approach, or have them become reactive and purely defensive in their approach? If so, Call Peak Performance today at 1-866-816-0991 to discuss viable options
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